Getting the Most From Your Online Job Postings

You purchase a job posting on line. Post your ad and wait. Sadly, you get little to no replies. What happened? The old post and pray method does not work anymore. In order to get the best candidates to view your ad and apply to it, you need to provide compelling information that will entice a candidate to read your ad and apply to it. Here are some tips on how to get the most from your internet job postings.

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Include key criteria, including: location, salary, quality and stability of the company, corporate culture, work environment, and schedule/hours. Architect job postings in the order in which Job Seekers/candidates read a job posting: company name (logo/picture), job title, summary information, requirements, qualifications, benefits, and about the company job posting.

Eliminate potential barriers that Job Seekers/candidates indicate are their biggest frustrations: vague job descriptions, inflated requirements or just pasting in an internal job description and omission of key information in the posted job. Include the breadth of factors that Job Seekers/candidates may deem important: from compensation and location, to work/life balance.

When posting job titles, take advantage of frequently used keywords. Having the right key words will help you to find candidates who are best suited for your job.

– Start with job location and job category. Use relevant keywords in your job posting.

– Here is an example of some of the top 20 most popular nursing keywords: Nurse; LVN; LPN; Management; CNA; Social Work; Medical; Assistant; RN; Phlebotomist; Nursing; Research; Healthcare; Psychology; Part-Time; Health; Registered Nurse; Nurse Coordinator; Manager; Case Manager.

– Consider that the majority of nursing Job Seekers have created a job search agent in the last year and are receiving job alerts via email at least once per week.

– Boolean Logic, the language we use to speak to our computers, is a series of commands that combine keywords into meaningful phrases for search engines. Don’t be deterred if a resume has not been updated recently; send an email to the candidate to gauge interest.

– A confidential resume allows Job Seekers to list their resume online while preventing a recruiter from seeing any personally identifiable information, such as name, email address, etc.

– Many “passive” candidates are employed but are open to the prospect of other opportunities. For this reason, candidates with confidential resumes are sometimes a great target. Working conditions that are viewed to be most important to nursing Job Seekers are: work environment, salary, work schedule, bonuses and raises, nurse-to-patient ratio, paid time off (PTO), company reputation, and healthcare benefits.

– Other popular perks: pleasant work environment, competitive salary, desirable work schedule, and the potential for bonuses and raises.

– Conversely, a negative work environment has: no reward/recognition program, limited/no potential for promotion, and less-than-competitive compensation. Other highly noted reasons for attrition include: too heavy of a workload, and having a schedule that doesn’t work with one’s home life.

– It is imperative that companies conduct due diligence on their competition to ensure that its offerings are up to par, and that Employers make certain that employees are aware of the Benefits provided.

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